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Headlines
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MIDO Co. has signed a major distribution agreement with Al Ahram Beverage Co. (ABC) which is a HEINEKEN owned company and is a leading beverage producers in Egypt.MIDO will be responsible for the distribution of the Non Alcoholic beverages to all the Non Alcoholic cafes, restaurants & convenient stores in Cairo, Giza & Sharm El Sheikh.
On the other hand, ABC will be the distributor of the well known POWER HORSE energy drink in Hurgada, Luxor & Aswan.
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The above strategic alliance is to maximize the distribution of each company's products using all resources ad distribution power.
The Non alcoholic beverages that will be distributed by MIDO is Fayrouz, Berril & Amstel Zero. |
Overview
During the last 5 years, more and more multinational companies are requesting the support of a 3rd party to efficiently support their operation by managing the supply chain of its products.
Because MIDO has a supply chain division, with 30 years experience, that support its trading division by importing all the products that MIDO handle from all around the world, Fast Food chains and FMCG companies are requesting the services of MIDO’s supply chain division to support them with the following;
- Importation logistics
- Customs Clearing
- Ministry of Health approvals
- Transportation from Ports
- Storage (Dry, chilled & frozen)
- Distribution
During the last 15 years and up till now MIDO’s supply chain division is supporting the operation of several multinational companies such as the following;
- Chilli’s restaurants
- KFC – Kentucky Fried Chicken
- Hardees
- T.G.I Fridays
- StarBucks
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